https://www.theakagency.com/writing-samples daily 0.75 2025-06-19 https://www.theakagency.com/writing-samples/blog-post-title-one-x3bds-8nr2d-m3ntc-z3nkm-7jj36 monthly 0.5 2025-06-04 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941056-8N8W5AH93PJLVH6Z4IEY/img-16-scaled.jpg Writing Samples - Video Scriptwriting - Voiceover + Narrative Scriptwriting for Mission-Critical Marketing Ghostwriter & Media Liaison – for Charles “Chip” Huggins, President & CEO, Hope Services https://www.theakagency.com/writing-samples/blog-post-title-one-x3bds-8nr2d-m3ntc-zfmn6 monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941032-9NIBRH5628DRPJF5BN8G/Screenshot+2025-06-01+at+8.51.59%E2%80%AFPM.png Writing Samples - Annual Reports - Story-Driven Reporting for Donors and Stakeholders Ghostwriter & Media Liaison – for Charles “Chip” Huggins, President & CEO, Hope Services https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941034-EFJY5LNF0D14CZLSGUDS/Screenshot+2025-06-01+at+9.14.52%E2%80%AFPM.png Writing Samples - Annual Reports - Impact Report FY23-24 | Hope Services Vertical redesign, mission-driven messaging, and visual storytelling across every page. Read the Report → https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941037-65JXE32N3NAC4WZR87H3/Untitled+design+%2855%29.png Writing Samples - Annual Reports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941040-438GJKEGHHM008VENY7R/Screenshot+2025-06-01+at+8.51.59%E2%80%AFPM.png Writing Samples - Annual Reports - Impact Report FY22-23 | Hope Services Crisis-responsive copy highlighting COVID recovery, program expansion, and resilience. Read the Report → https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941042-1AAPLP2Q4Q0T7W7LFDUD/Untitled+design+%2854%29.png Writing Samples - Annual Reports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941045-SO56012GUD0RLGXOMYNY/Screenshot+2025-06-01+at+9.09.55%E2%80%AFPM.png Writing Samples - Annual Reports - Impact Report FY21-22 | Hope Services sample text https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941048-4ACEVHEK9OCXR1DYBM0Q/Untitled+design+%2853%29.png Writing Samples - Annual Reports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theakagency.com/writing-samples/blog-post-title-one-x3bds-8nr2d-4r7mw monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941002-YFIPOINK1SHRRPN6RGJI/Alex-AR-1+%281%29.jpg Writing Samples - Blog + Feature Writing - Human-Centered Feature Writing for Nonprofit Impact and Visibility Ghostwriter & Media Liaison – for Charles “Chip” Huggins, President & CEO, Hope Services https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941005-YN1J28III11LVZQID9TG/CES-Lorenzo-2-scaled.jpg Writing Samples - Blog + Feature Writing - Lorenzo Finds Career Advancement at Safeway Truly meaningful employment sets the foundation for personal and career success. That is the goal of Hope’s Community Employment Services (CES), the program that helped Lorenzo land an opportunity at Safeway… Read More https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941008-15QJB0N9CKCI10CC9OYF/Untitled-design-2023-09-29T081715.719.png Writing Samples - Blog + Feature Writing - A Dream Come True: Jenny Experiences Hawaii with Hope by Her Side We put the LIVING in Supported Living Services! At Hope Services, we believe in nurturing the dreams and aspirations of individuals with disabilities. And in our Supported Living Services (SLS) program, our mission is to provide unwavering support, 24/7, 365 days a year, enabling participants to make independent choices that lead to a fulfilling life.… Read More https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941011-0RTZK2CFR0O71JST1ULT/Portfolio-EDITORIAL-09.jpg Writing Samples - Blog + Feature Writing - Overcoming Barriers: Chi's Journey to Earning her Bachelor’s Degree Chi’s story begins in Vietnam, where she was born into a low-income household. As a healthy baby girl, her future seemed bright until an unusually high fever one night led to a diagnosis of Cerebral Palsy. This condition significantly impacted her ability to move, maintain balance, and posture, necessitating her reliance on… Read More https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941013-COLUOS7G95KY3EPRMKBU/74b65620-0abc-4c40-a4a3-3f9930960984.jpg Writing Samples - Blog + Feature Writing - Celebrating Kairos' Inspiring Progress with Early Intervention Kairos, known affectionately as Kai, came into the world 10 weeks early, facing significant health challenges from the start. Born prematurely with congenital heart disease, Kai required extensive medical intervention, including heart surgery and ongoing support for breathing and feeding… Read More https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941019-RVSOUWVYIRRIAYF81ZYF/Newsletter-July-08-scaled.jpg Writing Samples - Blog + Feature Writing - Austin Brings Joy and Inclusion to Chick-fil-A as a Dining Room Host After graduating from Project SEARCH in June of last year, Austin had already secured employment with the fan-favorite food franchise: Chick-fil-A. As the first employment partnership between Hope and this particular business, it was a newly-opened door that has since… Read More https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941022-0BYIT2IMQ844C0S5GI0L/DSC00609-scaled.jpg Writing Samples - Blog + Feature Writing - Meet Sally: The Heart Behind Hope's Longstanding Weekly Meditation Class Since 1999, Sally has been a committed yogi, but it wasn’t until she became certified in “Yoga for the Special Child” in 2005 that she found her true calling—using yoga and meditation to enrich the lives of individuals with developmental disabilities. Her journey led her to Hope Services in 2015, where she quickly became an… Read More https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358941024-SGGRFR5WRCIAE8W7544D/DSC02120.JPG Writing Samples - Blog + Feature Writing - Carlos Celebrates 16 Years of Employment at Safeway in Mountain View Sixteen years ago, Carlos stepped into the Safeway store in Mountain View, a little nervous and unsure of what lay ahead. With the support of Hope Services, he began his career as a courtesy clerk. Today, he represents resilience and personal growth, having transformed into an integral part of the store team and a cherished… Read More https://www.theakagency.com/writing-samples/blog-post-title-one-x3bds-zw6tk monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358940983-BRGI9PCETKRVQ99784RK/Chip-photo.jpg Writing Samples - Executive Ghostwriting - Strategic Messaging for Visionary Leaders Ghostwriter & Media Liaison – for Charles “Chip” Huggins, President & CEO, Hope Services https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358940986-NQRKTLQP8F2Y5X4CRG6O/Screenshot+2025-06-02+at+7.19.15%E2%80%AFPM.png Writing Samples - Executive Ghostwriting - Make it stand out President & CEO, Charles “Chip” Huggins, JD https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358940989-X7SRB8QZYU77A24C0OYW/Screenshot+2025-06-02+at+2.00.43%E2%80%AFPM.png Writing Samples - Executive Ghostwriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358940992-F2SUA38VPJXTHZS89O3N/IMG_5556%2B%25281%2529.jpg Writing Samples - Executive Ghostwriting - Make it stand out Director of Mental Health, Anna Fernandez, LMFT https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358940995-9HNXXDQ0LH5F1FJDI5ZI/Screenshot+2025-06-02+at+7.18.22%E2%80%AFPM.png Writing Samples - Executive Ghostwriting - Make it stand out Board Chair, Cameron Haste https://www.theakagency.com/portfolio daily 0.75 2026-03-11 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912725-6GUDJ956Q69IAEIPJB8I/Water-Droplet-4-imgg-gi3-xu4h4m2a.png Portfolio https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912729-ODSC29JAINTOG92J7KXW/72983972-1cbf-43a1-a02f-acf9aadbc896.jpg Portfolio https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912733-ARVFMYSP9QTVMXQTH9W2/CES-Lorenzo-2-2048x1365.jpg Portfolio https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912740-NW2KDVO31LT5LZ7JPLPR/Chip-photo.jpg Portfolio https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912745-6COJVKK31B51XKWVX8RO/Untitled+design+%2865%29.png Portfolio https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912748-19LEDFAE66PBFZI08OH9/Alex-AR-1+%281%29.jpg Portfolio https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920841-LJKL1I1IDCN9EVRCUTR8/IMG_9045.jpg Portfolio https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912669-4F3WFAYRY5KZ2BOKUMKV/hope-services-logo-tagline-v2+%281%29.png https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912679-SJIHTUCDYPXQYB4FKC2J/awlogo-h_1.png https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912686-MRYCI7I7TA51J3OIUXEV/growingneighborslogo.png https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912694-1LIY0F7LH49UZUKK98VI/Arc_Spokane_Color_Pos_PNG.png https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912701-XT3GWMJPM03XARXRG7CH/FP-logo-horiz.png https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912707-X2YYT0LS4NIX0DXFPNY0/Chick-fil-A-Logo-1985.jpg https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912711-KST4BWNY6QXZLYUJUUIO/Untitled+design+%2857%29.jpg https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358912716-ZSVXAFTZ3XKB1PNPTYPP/Safeway_Logo.svg.png https://www.theakagency.com/about daily 0.75 2026-03-11 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358938454-BB3ZACXCZY7FTUPAJ9PD/72983972-1cbf-43a1-a02f-acf9aadbc896.jpg About https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358938457-JWGXZXK8ICY7L1JPE7AX/IMG_6012-2-1.jpg About https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358938459-53Z8CXWPUL5IP9UV91RT/0daf22ce-ed31-d02c-a05f-22691b667774-2048x935.jpg About https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358938462-00IWVTGK7QZLYP0EDR55/Untitled+design+%2865%29.png About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg About https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358915653-XZXIL4ZLJUH2M4UUN7FX/Corporate+Philanthropy+2023+Event+00074+2.jpg https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358915662-WDBGX1YFNQCJZWGEWCLS/Untitled+design+%2833%29.png https://www.theakagency.com/digital-advertising daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916641-FREQI6QTNV10Z3ZZG7HF/Black+and+Beige+Simple+Impact+on+Market+Report+Instagram+Post+%284%29.png Digital Advertising https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916644-KMIJKJRFY6PXWUP7O6CN/Untitled+design+%2864%29.png Digital Advertising - Video-First Strategy Adoption Leads to 528% Organic Growth HopeTHRIFT’s social channels were underperforming, limited by static sales graphics and lacking the human connection needed to drive engagement. The feed didn’t reflect the vibrant, in-store experience or the heart behind the mission. To change that, I led the development of a new, video-first content strategy focused on Instagram and Facebook Reels. I produced short-form videos that highlighted staff, showcased products with interesting backstories, and gave followers a behind-the-scenes look at the stores. By tapping into trending audio and casual, in-the-moment storytelling, we quickly brought personality and consistency to the brand’s online presence. The numbers soared and so did team morale! Result: 528% increase in organic reach within 60 days Engagement rates and follower growth also rose sharply Short-form video became the primary driver of reach across Facebook and Instagram Brought the store’s energy, people, and uniqueness into the spotlight—no ad spend needed Skills: Social Strategy, Short-Form Video Production, Organic Growth, Trend Research https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916647-NRT633UDHHVH4HUCJY3A/Screenshot+2025-06-02+at+11.56.20%E2%80%AFAM.png Digital Advertising https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916651-VG0CVZFE7FXF7AVIQVQ2/Screenshot+2025-06-02+at+12.04.49%E2%80%AFPM.png Digital Advertising - AFTER https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916655-DI1XQYQ0S3RGGV6Q6WDA/Untitled+design+%2858%29.png Digital Advertising - Earned 11K Organic Impressions with Empowerment-Focused Disability Pride Campaign Hope Services needed a fresh, dignity-centered campaign to elevate client voices during Disability Pride Month—and increase organic engagement without a paid budget. I conceived and launched the “I AM...#MoreThanMyDisability” campaign, developing the theme, message framework, and supporting blog and social content. The series of posts each featured a square tile with an “I AM…” statement from each subject, paired with captions that solely featured the individual’s quote, story, or statement and nothing more. The project put identity-first storytelling and participant empowerment front and center during the most relevant awareness month of the year for the disability services nonprofit. Result: 11,000+ organic impressions on Facebook alone Campaign distributed across web, email, and social Elevated visibility, sparked conversation, and strengthened brand voice around inclusion. Skills: Messaging Architecture, Campaign Strategy, Organic Social Growth, Copywriting https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916658-UBXL1EF668GSN7GQN8QO/Untitled+design+%2859%29.png Digital Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916661-MHDRFTJRXY63EKZIAE1W/Untitled+design+%2862%29.png Digital Advertising - Drove $128K in Ticket Sales and 2.4M Impressions for Hope’s Signature Benefit Concert Hope’s annual benefit concert needed to drive large-scale ticket sales through a full-funnel campaign spanning paid media, organic strategy, and brand partnerships. I played a crucial role in the strategic development, execution and management of the event’s multichannel marketing strategy, combining Meta Ads, Instagram Collabs, and media partnerships to expand reach and engagement. I liaised with media sponsors, integrated partner amplification with artists like Kool & the Gang, and helped push creative that performed across all platforms. Result: 2.4M+ impressions from paid Meta Ads 400K+ unique visitors to concert landing page and ticket portal $128,000+ in ticket revenue CPC reduced 46% YoY (from $0.24 to $0.13) 22 print ads placed across regional publications 209 TV PSAs aired in partnership with local broadcasters Media exposure through NBC Bay Area, San Francisco Chronicle, Silicon Valley Business Journal, and more Skills: Partner Marketing, Event Campaigns, Paid Social, Brand Collab Strategy https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916663-MKB5SY5EXLQ4NTXGQLI1/Untitled+design+%2861%29.png Digital Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916667-MAD7641GAD8BO3DCFE26/Screenshot+2025-05-30+at+8.08.49%E2%80%AFPM.png Digital Advertising - Meta Ad Campaign Drives a Record $8.32 Return Per $1 Spent Hope Services needed to increase year-end donations through paid Meta advertising—while improving ad performance and lowering acquisition costs compared to previous campaigns. I led the full lifecycle of campaign development, including strategy, creative direction, segmentation, testing, and real-time optimization. Ads featured emotionally compelling impact stories that reinforced Hope’s mission and encouraged donor action. I leveraged winning carousel formats, audience testing, and ongoing performance monitoring to drive results that outperformed the last. Result: 44,254 link clicks at $0.39 CPC 2.39M impressions, 644K reach $17,176.56 total spend Lowered cost per click and increased campaign ROI Contributed to a record breaking fundraising ROI of $8.32 raised to $1 spent. Skills: Paid Media Strategy, Meta Ads, Performance Optimization, Creative Direction https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358916671-KEA0C2MH7KEY5KHV3FZQ/Screenshot+2025-06-02+at+11.32.24%E2%80%AFAM.jpg Digital Advertising - Managed Always-On Yelp Ad Strategy Consistently Generating 2,000+ Store Actions Hope Services wanted to increase foot traffic and conversions at its three HopeTHRIFT retail locations using targeted digital advertising on Yelp. I led management of always-on Yelp Ads, optimizing creative, local targeting, listings, and analysis to drive high-intent actions and local inbound leads each month. This advertising channel demonstrated Yelp’s effectiveness in local conversion, especially for brick and mortar store locations—and became a primary pillar of the brand’s thrift marketing efforts. Result: 169,089 ad impressions 10,699 page visits 2,145 actionable leads (calls, map views, and web visits) Consistent quarter-over-quarter growth in store traffic Skills: Local Ads Strategy, Conversion Optimization, Retail Campaigns https://www.theakagency.com/fundraising-appeals daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358917654-SO6K742TAPRSJCJS8G72/Screenshot+2025-06-02+at+2.00.43%E2%80%AFPM.png Fundraising Appeals - Multichannel Fundraising Campaign Drives Record Results | Hope Services Annual Appeal 2024 Hope Services needed to elevate its year-end giving campaign results across all major performance metrics—email engagement, ad performance, donor response, and list retention. Previous campaigns relied too heavily on email, underutilized paid advertising, lacked audience segmentation, and experienced rising unsubscribe rates as a result. The challenge was to unify channels under a powerful narrative, optimize delivery, and increase reach without overwhelming existing supporters. I developed and executed a tightly coordinated multichannel strategy spanning email, paid digital advertising, organic social media, and direct mail. Each channel was built on a shared story arc but optimized for its medium, balancing emotionally resonant storytelling with rigorous performance tracking. Key Strategies Deployed: Email Marketing Delivered 16 campaign emails with segmented CTAs, leadership video embeds, participant storytelling, and landing page personalization. Introduced advanced unsubscribe preference options to reduce list attrition and improve relevance. Aligned send cadence with donor giving history and giving season behavior (Giving Tuesday and Year-End). Paid Media (Meta Ad Campaigns) Managed $17,176.56 in ad spend across two major campaign phases: Giving Tuesday and Year-End. Shifted strategy to front-load budget into Giving Tuesday (Phase I), resulting in broader reach and better CPC performance while “cold” audiences were already primed to support causes during the global day of giving. A/B tested creative formats; carousel ads decisively outperformed video in both cost and reach, informing optimized Phase II rollout. Applied the “1 ad per ad set” model for more accurate creative performance and budget allocation. Organic Social Supported campaign momentum through organic video shares, impact testimonials, and mission-centered content across Hope’s social media platforms. Direct Mail I ghostwrote a full-length 4-page direct mail appeal signed by the VP of Development, weaving together emotionally resonant narratives from across Hope’s programs. The letter featured four distinct client stories—each aligned with different core services. Strategically, the letter: Positioned the donor as central to each success story’s outcome Used urgency-driven language and match framing to heighten impact Employed tiered CTAs, repetition, and varied proof points to sustain momentum Maintained tone consistency with Hope’s public voice, while elevating narrative flow and donor-centric framing The letter helped anchor Hope Services’ most successful Giving Tuesday campaign to date as part of a fully integrated multichannel strategy. READ THE LETTER HERE → Campaign Results: Email 236,736 emails delivered (↑163% YoY) 69,437 opens (↑97%) 1,634 clicks (↑142%) Unsubscribes dropped from 170 to just 3 Paid Ads 44,254 link clicks (↑12%) $0.39 CPC (↓20%) 2.39M impressions 644K reach Carousel ads outperformed video ads in reach (2x), CPC ($0.24 vs. $0.37), and engagement Campaign Highlights Raised over $287,144 across all channels Engaged 372 donors Outperformed prior campaigns across every major KPI This was the most successful year-end campaign in Hope’s history, combining strategic clarity with high-quality execution to drive both immediate fundraising and long-term supporter engagement. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358917657-MSACP9TQPM5FLXG2XRJ6/Untitled+design+%2869%29.png Fundraising Appeals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theakagency.com/contact daily 0.75 2026-03-11 https://www.theakagency.com/brand-messaging daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358919176-3FY1UIMAREUQFJZ16BVV/Untitled+design+%2865%29.png Brand Messaging - DEI Calendar Collaboration & Messaging Integration The DEI Committee at Hope Services had important initiatives and cultural observances planned throughout the year—but they were often siloed from core organizational communications. Messaging lacked cohesion, and the absence of a unified voice made it difficult to ensure consistency, clarity, or visibility across channels. I recognized this disconnect and initiated a cross-functional process to bring alignment between DEI efforts and the broader marketing and development functions. The Process: Surfaced the Gap to Leadership: I raised the need for a more integrated DEI communications structure with key leaders and helped secure buy-in from the DEI Committee and Executive stakeholders by outlining the risks of misalignment and the opportunity to build shared visibility around DEI priorities. Built the Bridge: I worked with the DEI Committee to gather their planned observances, themes, and goals. From there, subcommittees created a unified calendar and I mapped DEI priorities onto existing marketing and fundraising timelines—ensuring they would be planned for, not treated as last-minute add-ons. Established a Messaging System: I guided the development of a process where DEI-aligned statements could be drafted, reviewed, and approved by the right internal leaders—particularly those serving on the DEI Committee or executive team—so that Marketing wasn’t positioned as the sole voice or decider on sensitive cultural matters. Created a Rollout Workflow: Once statements were finalized, I worked with DEI and leadership to build a distribution pipeline. These statements became a foundation for external campaigns, internal announcements, and public-facing stories across social, email, and blog every month, allowing each channel to reflect a unified voice. The Result: Improved visibility and engagement with DEI events across the agency. Stronger internal trust, with clear roles and accountability around messaging. A replicable, respectful model for communicating about sensitive topics from a place of alignment and authority. Marketing became an amplifier of values and voices directly from the individuals that most authentically represent the organization. Skills: Systems Building, DEI Messaging Strategy, Cross-Functional Alignment, Executive Collaboration, Brand Voice Stewardship https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358919179-GPRPCEIF8Q4LHGIEKJ3C/Untitled+design+%2866%29.png Brand Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358919181-R8CJEIQMUW6E814DRG4R/Untitled+design+%2867%29.png Brand Messaging - Annual Report Redesign & Visual Strategy Hope Services’ annual report had used the same horizontal layout for years—a slide-deck format that prioritized dense information but lacked narrative flow. Over time, it became harder for stakeholders to read page by page, encouraging skimming rather than engagement. The layout felt utilitarian and crowded, with wide text spans and overly compact content blocks that limited the impact of both visuals and story. It was time for a format that invited readers in, guided them naturally through the content, and reflected the professionalism and warmth of the brand. We reimagined the report as a vertically oriented, magazine-style publication, intentionally designed for readability and emotional resonance. By switching to a narrower column structure, the report encouraged continuous reading and felt more like a story-driven experience than a corporate summary. We incorporated larger, full-bleed imagery to create visual breathing room and spotlight key moments. Each spread followed a clean, consistent layout system anchored in Hope’s brand motifs: arrow elements, signature colors, and refined typography. Content was simplified, with one story or theme per page to avoid cognitive overload and let each narrative shine. Result: The redesigned report elevated Hope Services’ brand presence, garnering praise from board members, donors, and internal stakeholders alike. The cleaner layout and visual storytelling approach made the content more accessible and engaging, encouraging full reads rather than quick scans. By presenting data and stories side-by-side with clarity and warmth, the report strengthened donor trust, aligned with industry standards, and served as a versatile asset for fundraising, recruitment, and community engagement throughout the year. Skills: Annual Report Design, Visual Storytelling, Brand Cohesion, Print Strategy https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358919185-FYOGQS9NQ7Z6SHTQAI5O/Untitled+design+%2855%29.png Brand Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358919187-RKCVW5K5SOV9LEY7OHID/Black+and+Beige+Simple+Impact+on+Market+Report+Instagram+Post+%283%29.png Brand Messaging - Program Flyers & One-Sheet Redesign Hope Services’ program flyers were visually outdated and no longer aligned with the organization's evolving brand standards. The designs lacked consistency across departments, and the content structures felt cluttered and difficult to scan—limiting their effectiveness as tools for outreach, education, and fundraising. I co-directed the redesign project which overhauled a complete suite of flyers—from EMCC, Supported Living Services, Mental Health programs, and others—using a unified design system rooted in Hope’s brand identity. I helped established a clear visual hierarchy, integrated branded motifs, and simplified page title blocks for easier navigation. Each flyer was built to be functional across digital and print settings while staying aligned with the voice, tone, and goals of each service line. Result: The refreshed flyer system modernized Hope’s print presence and quickly became a staple across departments. Staff reported increased ease of use in the field, stronger alignment across program messaging, and more positive reception from external stakeholders. The redesign reinforced brand credibility and laid the foundation for future collateral projects. Skills: Print Collateral Design, Brand Messaging, Layout Strategy, Program Marketing https://www.theakagency.com/photography daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920117-IUS80SWHHCMJPC3WB5PR/Portfolio-PORTRAIT-01.jpg Photography A young woman with long dark hair wearing a pink cardigan and a white top standing outdoors in front of a brick building and an illuminated streetlamp. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920291-21TK4RWD6PPFAWUR8V45/D.A.D.+2023-08.jpg Photography Two elderly women in wheelchairs with a man standing between them at an outdoor event. Tents and people in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920447-BQT7885PK1DQIPSQUPBC/IMG_0015.JPG Photography A yellow and orange kayak resting on a sandy beach near clear blue water, with a rocky cliff and cave in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920728-S0YPHYJMXMTZBCDF4LVU/37North-BTS-127.jpg Photography Three men standing in a forest, one pointing upward, with a person operating a camera on a tripod nearby. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920841-LJKL1I1IDCN9EVRCUTR8/IMG_9045.jpg Photography Person with tattooed arms preparing a latte art coffee with a milk frother in a white ceramic cup. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921076-K8YUEKB78G3XHBNUDAUJ/IMG_0761.JPG Photography A bride in a white wedding dress holding a bouquet of red roses during a wedding ceremony. A groom's hand is holding her hand as they exchange vows or rings. An old vehicle is visible in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920267-TJS2RK7VKTS1CDMP0OH9/IMG_4896+2.JPG Photography A woman sitting on the beach holding a bouquet of flowers, with ocean waves in the background during sunset. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920285-5SQ0CDXZ0K8FPWL88D16/Portfolio-EDITORIAL-02.jpg Photography A Chick-fil-A employee with glasses and a red uniform, smiling, holding small containers of sauce in gloves, in a fast-food restaurant. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920456-FTHSYUP4ZB4ZMTL73KZL/IMG_9226.JPG Photography A church with yellow and white walls and blue domes is set against a pastel-colored sunset sky, with a landscape of white buildings and farmland in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920699-6OYXU3ONE4MJ8LSK8VJ7/Portfolio-BTS-49.jpg Photography Group of people engaging in conversation outdoors, with a woman wearing headphones and holding an umbrella, and others looking attentive and serious. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920879-U136IITDPFWIPSSSW4FU/DSC01517.JPG Photography Close-up of a black Roland digital piano keyboard with black and white keys. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921071-BFWYVXFEKGT0QD5EULOT/IMG_1050.JPG Photography A woman in a white wedding dress holding a rifle, standing next to a man in a black cowboy hat and coat, outdoors near a vintage truck decorated with flowers on a rainy day. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920085-6VOSJ3RHGIOWH3PKJILL/IMG_8892.jpg Photography A woman with long wavy hair holds a yellow fern in front of her face, with her eyes closed, in a natural outdoor setting with blurred autumn-colored foliage. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920390-WPB27KNIW5YE7JGZHXZ6/Portfolio-EDITORIAL-06.jpg Photography Three Chick-fil-A employees standing outside the Chick-fil-A restaurant, smiling and giving thumbs-up gestures. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920654-PGGEWPD3N89S4XHXM98J/IMG_9318.JPG Photography Two muscovy ducks on a gravel beach near water with white buildings in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920689-RYGQ0M371F9ARQQ84VIY/Portfolio-BTS-27.jpg Photography Man standing on staircase landing, backlit by bright window, with person in the background holding a boom microphone. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920855-X60W67523FIIPYJQGYRJ/IMG_2353.JPG Photography A colorful paddleboard resting at the edge of a lake during sunset, with calm water and mountains in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921043-GBRIUK2PNQE8GP2GFW6P/IMG_0381.JPG Photography A dirt driveway leading toward a small wooden house with a moss-covered roof, surrounded by lush green trees and grass in a rural setting. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920159-GFBR1SZI1BCF069FNYWT/IMG_4508.JPG Photography Profile of a young man with a beard and slicked-back hair, standing among green leaves. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920384-YU9NUP24A83PCFX3OOEY/DSC01463.JPG Photography Two women hugging outside a store with a Little Bites truck in the background. One woman is wearing a green hoodie and a headscarf, while the other is wearing a purple hoodie. They are smiling and appear happy. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920438-5870IPXZPZU5DLO7T5WJ/2B193BFC-A082-4CB5-99A9-AA5C242F2D1F.JPG Photography Two people dressed in Halloween costumes behind a store display with heart-shaped decorations. The person in front has pale makeup, a white ruffled collar, and is making a spooky gesture. The person behind has dark makeup and is looking at the camera. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920816-6HCTORHQ1LCI7PQI3XZA/Portfolio-BTS-71.jpg Photography A group of 17 diverse people gathered in a living room, smiling and celebrating together, some sitting on sofas, some sitting on the floor, and others standing. There is artwork on the wall and a window with blinds. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920973-RHM31IPMYPINOPF101TC/Portfolio-PRODUCT-21.jpg Photography Black and white Nike Air Max sneakers displayed on a metal shelf in a retail store. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921116-WR9VG6TJC4GIRBRYYDXZ/IMG_0587.JPG Photography A small white dog with tan markings lying on a striped outdoor lounge chair, looking back at the camera with large dark eyes. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920090-ARWW9AW0LIMEBHIJKC1C/IMG_4519.JPG Photography A young man with a beard and mustache posing among tree leaves, looking at the camera. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920337-J0QYY5GW07P10MWXSHLA/DSC01453.JPG Photography Two women greeting each other with fists bump outside a grocery store, one wearing a green hoodie, the other wearing a purple hoodie, with shopping items and hanging flower pots in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920535-OI6BT1C9X68ZOME9WTID/9B143017-8715-43E5-80B5-43F7A074F01D.JPG Photography Person holding a dove on their arm at night with a background of blurred lights and people. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920734-CUJN9DT7WPY9JXDG6UTB/Portfolio-BTS-68.jpg Photography A man standing by a glass door holding a backpack, smiling, with a camera filming him in the foreground. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920884-6WFWSFA0JSUMBTN8XY3J/IMG_0134.JPG Photography Black t-shirt with yellow text reading "Barcelona 1899 F.C." and a Nike logo, hanging on a clothing rack in a store. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921098-VBNFGMNM270HIE0HQ2FT/IMG_0433.JPG Photography White wedding dress with floral lace embroidery hanging on a wooden door. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920194-Y1HIWC5USNUPMRQ22F6J/IMG_5018.JPG Photography A man and woman lying on the grass, smiling and close to each other, with their heads touching. The man has curly dark hair, a beard, and is wearing a gray plaid shirt. The woman has long red hair, glasses, and is wearing a yellow top. They appear happy and relaxed. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920419-LRC2NJX4QKNAMMEXIPP3/Portfolio-EDITORIAL-14.jpg Photography A young woman in colorful traditional Indian attire sitting cross-legged on the ground during a cultural ceremony, surrounded by men and women holding a decorative cloth overhead. There are arts and crafts supplies and a rangoli design in front of her. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920646-G7VG2JWDDA28SI516D0Q/IMG_4947.JPG Photography A panoramic view of Rome, Italy, with St. Peter's Basilica and its large dome in the distance, surrounded by historic buildings and city streets under a clear sky. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920755-1PQ8CT0XKV5OXNZ0EWHR/Portfolio-BTS-65.jpg Photography A young girl holds hands with a woman lying in a hospital bed. The girl appears concerned, and there is a man in the background looking at her. The woman in the bed has an IV in her hand and is holding a sign. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920957-UO90VEUJZ07NP44KQQIM/Portfolio-PRODUCT-25.jpg Photography A cup of latte with a leaf latte art design, placed on a saucer, with a box of chocolate cookies and some magazines in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921027-Z7Z824HR99AL3FAE8GB7/IMG_0599.jpg Photography A man dressed as a cowboy with a black hat, black suit, and white shirt standing outdoors in front of a woman in a white wedding dress with a veil, near a vintage car, with a mountain and forest background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920101-O3NQG10S162VV3880P1D/IMG_3602.JPG Photography A woman with long dark hair smiling and holding onto a large orange-brown rock wall at the beach. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920318-GG854T6T3BDJ549MUSCF/Portfolio-EDITORIAL-13.jpg Photography Two women standing outdoors near a colorful hanging decoration, with a wooden fence and outdoor furniture in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920487-W7RN9TE0J95WAFM5UB8Q/IMG_4954.JPG Photography A person with blonde hair, wearing a gray shirt and a scarf, looking out of an open window at St. Peter's Basilica in Vatican City. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920744-QB9HC9YUIDZMKQK70GRD/Portfolio-BTS-20.jpg Photography Man and woman preparing a camera for filming in a living room, with a person sitting on a couch in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920903-JVKNZDO1ZG0XOAY08K1C/IMG_2617.JPG Photography White lace-up shoes and white strappy heels displayed on a store shelf. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921013-6K47HPSDPFWIGYMLN2PD/IMG_0643.JPG Photography An elderly man in a black cowboy hat and a black coat stands next to an elderly woman in a white dress holding a bouquet of red roses, outdoors with green trees in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920177-W99EMDFYVWGN1OCBTEMA/IMG_3698.JPG Photography A woman with long dark hair smiling and laughing in a garden full of colorful flowers. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920408-P81V7OTZL6ME5Q9OMGFL/Portfolio-EDITORIAL-15.jpg Photography Women dressed in colorful traditional Indian attire, celebrating a festival or ceremony outdoors, with one woman wearing a royal blue sari, sitting and holding a tray with sweets and decorative items, smiling joyfully. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920525-KORKR66GJE9ZWMAHLMQI/IMG_4945.JPG Photography A white multi-deck boat is docked along a river, with tall trees and graffiti-covered wall behind it, under a clear sky. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920772-BXM74GYTHLV5CROPI061/Portfolio-BTS-39.jpg Photography A man hanging orange and pink marigold garlands on a tree branch in a backyard with a wooden fence and green leaves. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920946-BDF195DIXIMARXKYQ9SM/IMG_9153.jpg Photography Close-up of a bookshelf with various books, prominently featuring 'The Narnia' book from the 'Famous' series. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921038-XWONPDJES0QMBB4FXJ05/IMG_0644.JPG Photography An elderly man dressed as a cowboy, wearing a black suit, black cowboy hat, and a bow tie, stands outdoors with a woman who has gray hair and wears a white dress. A woman with glasses, long brown hair in a braid, and a black jacket faces them. They are in a green, wooded area during the daytime, likely at a gathering or event. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920262-J1X3P6PS4IK5IDZYK5JV/IMG_3638.jpg Photography A woman with long dark hair smiling at the beach, wearing a black and white dress with ruffles. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920297-SKVEQ6OF10IQS9H6M64G/DSC02120.JPG Photography A smiling man wearing a black apron with a name tag that says 'Carlos' stands with arms crossed inside a grocery store produce section, surrounded by vegetables and fruits. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920589-ZSPIC7Y5ZTEU2C15DTVE/IMG_4948.JPG Photography Two nuns walking inside a church or cathedral with large columns, high arched ceiling, and rows of chairs. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920810-1WN3N0127HP3WUV4ZAIH/Portfolio-BTS-57.jpg Photography Young girl in traditional Indian attire standing outdoors with film crew and camera equipment behind her. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920891-2E5CY37E2NZT3O0PXUIB/IMG_5802.JPG Photography Clothing rack with men's shirts in various colors and patterns hanging on clear plastic hangers. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921023-UG25USC8JM1NGXWLP6TM/IMG_0651.JPG Photography An elderly couple at a wedding ceremony outdoors, with the man dressed in a black suit and hat and the woman in a white wedding dress holding a bouquet of red roses, standing in front of a green forest background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920130-OGVFY7M2FDPLVETAKE2I/IMG_8800-2.jpg Photography A young woman with auburn hair and a nose piercing is standing outdoors in front of orange autumn leaves. She has her eyes closed and is gently touching a leaf near her face, wearing a denim jacket. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920306-QVVIDA77NMUI6H9M643N/Portfolio-EDITORIAL-12.jpg Photography A woman in a wheelchair smiling and scrunching her face in front of a glass door with a female staff member standing behind her outside hope services building. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920555-3U9268PV3051COPIRZ8K/647361C1-79D1-4624-8A56-6E374BF34D25.JPG Photography People standing on a stone pier next to a red boat, with historic stone buildings and mountains in the background under cloudy skies. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920749-EGFZV27IHVJQTBZM6UIW/Portfolio-BTS-19.jpg Photography Two men on a film set; one in the foreground with a surprised expression, wearing a light blue button-up shirt and a smartwatch, and another in the background with arms behind head, wearing a black shirt and gear, with blinds and window in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920940-C0ME61QXVTLA624ZP0A7/IMG_8044.JPG Photography Display of denim shirts and plaid blazers hanging on a clothing rack inside a thrift store. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921111-UT8STB9O509XSIN7OC4V/IMG_0749.JPG Photography A man in a black tuxedo and a wide-brimmed hat places a ring on a woman's finger during an outdoor wedding ceremony. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920136-3YY9G7XQCPP5HWT1Y5A9/IMG_4425.JPG Photography A young woman with long blonde hair, wearing a white shirt and layered necklaces, smiling with her eyes closed against a plain background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920347-Q2TXNYF7BX7QYLEBBSTV/Portfolio-PORTRAIT-27.jpg Photography A man with a black cap, glasses on his head, and a camera around his neck is browsing postcards at a shop. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920578-UKDU9DS7CT03CL04ORGZ/IMG_9407.JPG Photography Small tabby cat exploring a white concrete planter with green foliage and fallen pink flower petals. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920777-A1VPXFL16KC6YQKMMS8Z/IMG_4487.JPG Photography Filming crew on set in a cozy indoor space with wood-paneled ceiling, camera crew preparing to film a man in casual clothes, holding a clapperboard, surrounded by lights and equipment. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920924-SA5ZAZ7ZAT4VJJNC4M18/IMG_6284.JPG Photography Black bookshelf filled with colorful books, in a library or bookstore setting. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921054-0SWCOFFRDQYT0CU3OXSY/IMG_0752.JPG Photography A man wearing a black cowboy hat and black suit is receiving an engagement ring from a woman in a white dress, outdoors in a green, wooded area. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920153-4MOZOQ814FY99CZG224T/IMG_4441.JPG Photography A woman with long blonde hair and multiple rings on her fingers presses her hand against a glass surface covered in scratches and red paint splatters, with an intense expression on her face. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920413-G1NHBJVI8RJLM6RIEOPU/Portfolio-PORTRAIT-28.jpg Photography A man holding printed photographs inside a store that sells postcards and art prints. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920545-EGJ8Y8WGW92HJ97FKM7E/IMG_4953.jpg Photography A yellow building with multiple windows, some open, with air conditioning units, in an urban setting. In the foreground, there are parked cars and a street sign that reads "Salita Della Lungara." A lamppost with security cameras is also visible. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920760-KJ5PLIXNZS5TU4CEMWTU/37North-BTS-110.jpg Photography A man with a beard and dark hair standing outdoors in a forested area with a wooden house in the background, dressed in dark clothing and carrying a backpack. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920897-GHIPG9G1TMX4HG3K8HCY/IMG_8230.JPG Photography Vintage electronic upright piano with a brown cushioned stool in an art store with artworks on display in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921018-Z8C3ODMR2RX8C0QTISUO/IMG_0802.JPG Photography A couple getting married outdoors on a grassy area with mountains and trees in the background. The bride wears a white gown and veil, and the groom has a black hat and coat. They are kissing, and an officiant stands nearby holding a book. There is a table with a red cloth and a bouquet of flowers to the side. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920212-X5CN3YILAIO4ATL2IG9A/IMG_4297.JPG Photography A woman with blonde hair sitting outdoors on concrete ground, wearing a white top, white jacket, and white boots, with tattoos on her left shoulder. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920396-5U5IMYPYGVYITEZ52JC9/Chris-AR-2.jpg Photography A man standing on a balcony with a gray railing, talking and smiling, in a residential area with trees and houses in the background on a sunny day. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920599-XJMFEHZ9DG7MEFSDJ02J/IMG_3880.JPG Photography A small brown dog with one ear up and the other flopped down, standing on a dirt trail surrounded by dry grass and bushes, with a cloudy sky in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920767-V6IYDORX3RF0XGZYC5VM/IMG_4761.JPG Photography Two men working on a film set outdoors in a forested area, with a camera on a tripod, one man operating the camera and another gentleman standing nearby, while a person in the background walks through the grassy area. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920979-E416UKSB713SS0SR14QO/DSC01584.JPG Photography Display of wooden tables and furniture in a thrift store with shelves of sports equipment and accessories in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921049-PHWRH50NBB7BED67YPDB/IMG_0891.JPG Photography A bride in a white wedding dress releases a bouquet into the air during an outdoor wedding ceremony with mountains and trees in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920124-SHHT2QZ3IRFOPODVIVJM/Portfolio-PORTRAIT-19.jpg Photography A man with dark hair and a beard, wearing a white shirt with black vertical stripes, sitting against a plain white background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920330-FNCVC5Y8UYAY897131VY/Add+a+heading+%289%29.png Photography Three women sit at weaving looms in a textile workshop, working on woven fabric with colorful yarns, with spools of thread on the wall behind them. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920634-4IM3VSD0FI2C0UXZUB0X/IMG_3888.JPG Photography Small brown dog running on a sandy dirt trail in a natural outdoor setting with hills and sparse vegetation in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920712-TPT0BS276SMJGTKRIAN6/IMG_4579.JPG Photography A behind-the-scenes view of a film or video shoot in a cozy, wood-paneled room. A woman in a brown cardigan and light-colored pants is holding a small light, facing a camera with a monitor. Several crew members, camera equipment, and lighting gear are visible, with a window in the background showing trees outside. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920914-74K82PDP8DP3I06SZNUZ/IMG_8073.JPG Photography Black Bon Jovi band T-shirt hanging on a retail store rack. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921059-JFYRD32FJQ12HBN0DRRP/IMG_0842.JPG Photography A person in a black suit pouring champagne into a flute glass outdoors. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920239-3T8G1MMDEGEBHVLBQ899/Portfolio-PORTRAIT-05.jpg Photography A man with dark hair, beard, and mustache, wearing a gray jacket over a white shirt, sitting on a wooden stool against a light-colored background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920402-9INKI7K9Z6CH9QCLZSWX/Add+a+heading+%285%29.png Photography A group of seven women standing outside a building with a sign that says 'hope services,' holding various small containers and smiling. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920467-GFDWKLGQ6ZVPZH54QR2Q/IMG_3913.JPG Photography Winding coastal road along cliffs and a beach, with the ocean on one side and hills on the other, under a cloudy sky. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920694-UEEH264GPDK801O5O4HX/Untitled%2Bdesign%2B%252850%2529.jpg Photography Two men posing in a forest with tall trees and dirt ground, one wearing glasses and a black jacket, the other in a hooded jacket making a hand gesture https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920952-R9D1HIUPQ0A848AQM6VB/IMG_6906.JPG Photography A rustic wooden seed storage cabinet with a vintage-style floral seed packet sign on the front, placed in a room with dining chairs and a table, with a table lamp and other furniture visible in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921065-KU490C4PK9JWUHEOQJF8/IMG_0929.JPG Photography A woman in a white wedding dress and veil standing outdoors on a grassy area near a river, with her arms outstretched holding her veil, with trees and rocks in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920200-7DQMJO9KK7E73WI07DGL/Chris+and+Peru.jpg Photography A woman kneeling on grass, smiling, next to a golden retriever dog sitting on the ground with a harness. The woman is wearing a black jacket and has shoulder-length hair blowing in the wind, with trees and bushes in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920365-GDSR13YHHOQ8HSZCFJIZ/IMG_9438.JPG Photography An elderly woman with short gray hair, glasses, and a floral jacket speaking, with a woman with dark hair and glasses listening in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920505-QLHG309TR97HA2JJD5X3/IMG_9634.JPG Photography A coastal town with white buildings overlooking the ocean, with ships visible in the water and flowering plants in the foreground. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920804-0TIQJ7HXQN1DPFO59MLE/37North-BTS-093.jpg Photography Two men with backpacks standing outdoors in a forested area, one with arms crossed and the other with arms crossed, looking off into the distance. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920962-FWAYL0D4I4XMAYAHLI1Z/IMG_8038.JPG Photography Stacked gray and black men's socks on display at retail store. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921007-T9TI4EHUSB4HCB7P4B1F/IMG_1081.JPG Photography A couple dressed as a cowboy and a bride, standing in the rain in front of an old vintage truck decorated with flowers, with mountains in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920165-L0MPP1RYZJTT4S4B87CA/Alex-AR-1+%281%29.jpg Photography A woman and a young girl smiling and hugging on a staircase outdoors, with lush greenery including palm trees and bushes in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920342-8JP8FW7HH2YKLWFFOQWX/Chris+and+Corinne.jpg Photography Two women standing outside in front of a building with a sign that reads 'hope services'. One woman has long black hair and is wearing a black sleeveless top, the other has shoulder-length brown hair and is dressed in a black jacket. They are smiling with their arms around each other. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920515-QRAN60KVJPWNKWJHITTA/IMG_0552.JPG Photography A scenic view of a rural hillside with stone houses, trees, and a winding dirt road, surrounded by foggy mountains in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920782-Z9U3H5ZZR7VYFTQ84KJ7/IMG_4783.JPG Photography Two men with arms around each other smiling and giving thumbs up in a forest, with other people in the background, including a woman making a playful face. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920863-KNZWVFSGFD80LQQD10ZH/DSC01900.JPG Photography Three woven baskets on a store shelf, showing different designs and sizes. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921104-IDTXTKAZO4FKJW4JOQ7Z/IMG_1091.JPG Photography An older man dressed as a cowboy, wearing black attire including a hat, long coat, and boots, standing outdoors in the rain with a gun holstered at his waist, holding a shotgun, with a landscape of trees, mountains, and a cloudy sky in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920234-AW5G8H2L84SKI46DFL3H/Alex-AR-4.jpg Photography A woman and a young girl smiling and looking at each other outdoors on a sunny day. The woman is holding a stuffed animal. They are standing near a tree with fallen leaves on the ground, with residential buildings in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920372-WEFADGJ0FCS9CMJFA0GY/IMG_9585.JPG Photography Group of 11 men posing outdoors against a white garage door, wearing high-visibility safety vests, some with jackets or hoodies, and smiling at the camera. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920478-I085YXG38D1C4B7N2QRU/IMG_0559.JPG Photography A rustic stone house with a weathered wooden door, surrounded by greenery and set against a hillside with trees and houses in the background, under a cloudy sky. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920798-SFISYNF1BU5FXMQHRT2Z/Portfolio-BTS-29.jpg Photography Group of people indoors, one man pointing and speaking while others listen, in a room with tables and equipment. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920908-2M46OJCR41IHDJC06TQ5/Portfolio-PRODUCT-02.jpg Photography A gold-colored sculpture of three abstract female faces intertwined, with closed eyes and serene expressions, displayed on a table. In the background, there is a decorated Christmas tree with red ribbons, poinsettias, and pinecones. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920997-W2Q2ALU6T1GGQLWEFY6L/IMG_1003.JPG Photography Group of people smiling and posing for a photograph outdoors near a river, with trees, mountains, and a cloudy sky in the background. There are two flower arrangements on poles with pink ribbons on either side of the group. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920228-Q13BKHJ8GF2G2HM7KPA4/Portfolio-PORTRAIT-24.jpg Photography A young woman with long black hair, wearing a pink ruffled cardigan, a white top, a gold necklace, and earrings, smiling outdoors near stairs. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920378-143LZVXWHFF8F6P8PFZK/IMG_9636.jpg Photography A group of people wearing matching blue jackets with team logos, standing in a line at an indoor sports event, with some focused and others smiling, and a large sign in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920566-OOBQDAHUGFC7R2BPJJ0W/B53829DF-CA60-4203-84C7-D2D2E40FF009.JPG Photography A black and white photo of a person's outstretched hand reaching forward through a glass surface, with grime and dirt on the glass. The background appears to be a blurred outdoor scene. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920792-3DPVKNJUXPHKM1AGDOC4/IMG_4768.JPG Photography Close-up of a film camera on a tripod in a forest with trees and greenery in the background, a person behind the camera adjusting it. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920930-7C94NE1VFOSF1ZNJHS45/Portfolio-PRODUCT-13.jpg Photography Person holding a box of six white Christmas ornaments in a store aisle, with holiday decorations in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921002-WXMGJP172TH3ZFTEGA8P/IMG_1299.JPG Photography An elderly woman with gray hair wearing a purple jacket blowing bubbles outdoors in a lush, green forest. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920223-OYI5CYZJ4MNKPI6F8XR9/IMG_4906.JPG Photography A woman sitting in shallow water by the beach holding a colorful bouquet of flowers, smiling, during sunset. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920352-XPX7F6WYRP033ZESHZZN/IMG_4167.jpg Photography A woman wearing a black hijab and black top with green earrings standing in front of a pink artistic wall with multiple illustrations of a woman's face in different styles. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920610-3JRCYXZZS5M04X0DQ089/47DD4F63-0A1A-40B4-9301-36D196EE23F0.JPG Photography A ferry boat named Harbor Emperor in San Francisco Bay with passengers on deck, sailing towards the camera at sunset. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920718-K4V5OTJVLB76ZBR0YY73/Portfolio-BTS-67.jpg Photography A woman applying makeup to a man sitting on a bed in a bedroom. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920874-P25F5JGKKRMHBJRZEO5M/Portfolio-PRODUCT-01.jpg Photography Two snowman sculptures dressed as Christmas elves, one standing and waving, the other sitting on the shoulders of the standing one, inside a retail store decorated for Christmas. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921033-62R3HOEFHMA0SBABIVOV/IMG_1170.JPG Photography An older man dressed in a black tuxedo and a black hat, standing outdoors in a lush green forest, blowing bubbles. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920141-5R7ZIHNW0X7N94N80PYQ/Donna1.jpg Photography A woman with long black hair wearing hoop earrings and a white blouse, sitting outdoors with trees and greenery in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920311-MWRWUWZA06N70SLF1W9N/IMG_6193.JPG Photography An elderly man wearing a black face mask reading a magazine at a wooden table by a large window with sunlight streaming in, outside is a parked silver SUV and trees. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920666-ZTO3NWB8GDZM4XCNLPZ4/9C05A12B-5F20-4AEB-8950-FAC41F28AC43.JPG Photography A boat on the ocean at sunset with a person standing on the front edge, skating or surfing on a small wave. The boat has a sign that reads 'Blue & Gold Fleet' and there is a person on the upper deck looking at their phone. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920787-EUS4BUB3JVF3H1QJW6Z4/Portfolio-BTS-09.jpg Photography Woman seated at a desk working with camera equipment and accessories, in a bright room. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920869-9KO133S47C7EZ0IHR9IQ/Portfolio-PRODUCT-19.jpg Photography Person holding a Christmas-themed mug with 'Merry Christmas' text, in front of store shelf displaying Christmas decorations and mugs. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921087-UG2LGDE2NR1SLPWMPZXW/IMG_0370.JPG Photography A small table with a white lace tablecloth set up outdoors on green grass, surrounded by trees in a park or forest. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920111-L5HW48W0LCYUYBJDKI59/IMG_5556%2B%25281%2529.jpg Photography A woman with curly brown hair wearing a navy blazer with a small pin on the left lapel, a light blue top, earrings, a necklace, and a ring, standing in a hallway with framed pictures on the wall. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920359-C4HUEQVFMC3I69W2I0GN/IMG_6236.jpg Photography A man wearing a black face mask and navy sweater standing with hands on hips in a warehouse aisle surrounded by stacked cardboard boxes. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920496-0ZCBWC3MSXF5HWXKP3GC/IMG_9513.JPG Photography A white building with a domed roof and a red door, decorated with pink flowers and plants, under a blue sky. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920706-KY81A5MKKOUOJ1SKWWPS/IMG_6901.JPG Photography A group of five young men standing and squatting in front of a blue trailer with a black and blue logo featuring film tape and the letters "MMTB". They are outdoors on a dirt surface with a cloudy sky above. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920919-1C13CCDYZLWLTO92IW6Z/IMG_8276.JPG Photography A person holding a display of black hair bows with pearl accents at a store, surrounded by various colorful hair accessories. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921081-6X21MKGI01W6VKU8FYDE/IMG_0622.JPG Photography A wedding ceremony taking place outdoors in a lush green area with mountains in the background. A bride and groom are standing facing an officiant, with the bride in a white dress and veil, and the groom in a dark suit and hat. There is an old rusty truck decorated with flowers on the left, and a small table with flowers behind them. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920106-7HJHKSSWJXU31KWEFIVU/DSC08628.jpg Photography A smiling woman with light gray hair and blue eyes, dressed in a blue floral top, standing outdoors with blurred greenery in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920325-CT54625TTYFBKB3VL2C8/IMG_3487.JPG Photography A woman standing on a golf course, holding a golf club, looking out at the landscape with rolling hills and trees. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920620-LJ92FT09XM4ZQ0TOU7K2/0BD18409-352C-4FD4-98EB-B99C6919F23D.JPG Photography A Swiss Guard standing under an archway near a historic building, dressed in colorful striped uniform, with a large white lantern on the side. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920739-8TANGMYHSSN0VLHPY68U/IMG_6911.JPG Photography Man smiling and giving two thumbs up on a beach, with a film crew capturing him using filming equipment and a microphone in the foreground, ocean and cliffs in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920935-UR3QGAIINXFQFIPMYL8Q/Portfolio-PRODUCT-26.jpg Photography A person in a blue shirt and gloves is dipping a stick into a large container of melted milk chocolate, creating a chocolate-covered treat. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358921093-LOK1MR1U5461H4K6NNDB/IMG_0925.JPG Photography Someone seated on a carpet outdoors, wearing cowboy boots and a long white dress, with plants and pink flowers in the foreground. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920188-47XD9L2IEJ0PVODXW2EQ/Portfolio-PORTRAIT-38.jpg Photography A smiling middle-aged woman with short gray hair, wearing a black jacket, silver necklace, and earrings, standing outdoors with colorful autumn trees in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920968-OWIB6T70OK848CW0X7UJ/Portfolio-PRODUCT-27.jpg Photography Person in a blue shirt wearing a plastic glove places a caramel apple into a melted caramel bucket. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920244-JY4Q1C9L7DLGH1C2UYYS/Portfolio-PORTRAIT-31.jpg Photography A smiling woman with short blonde hair, wearing a black blazer and layered necklaces, standing in a well-lit indoor hallway. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/9f8f340d-3220-48fc-bea2-573b5c2ec0ad/IMG_1141.JPG Photography Close-up of a small green pepper growing on a plant with green leaves. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920255-W4ITH61DH44P6W0K0QR5/IMG_0496.jpg Photography A woman with shoulder-length wavy blonde hair sitting indoors near a window, surrounded by various houseplants, including cacti and leafy plants. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/95b3f385-d836-4fad-b1b4-2b8f346058cf/IMG_4930.JPG Photography A layered cake with white frosting, strawberries, and flowers, held near the beach at sunset. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920147-76F21MYNOJS759027AS8/IMG_4282.JPG Photography A woman with long blonde hair, wearing sunglasses, a white off-shoulder top, denim shorts, white ankle boots, and layered necklaces, sitting on a curb in front of a modern white building with multiple windows, under a clear blue sky. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920095-DT7DWMXUW6W1BJOBAE9E/IMG_8834.jpg Photography Young woman with shoulder-length brown hair kneeling outdoors in front of a large, twisted tree during dusk, wearing a denim jacket, dark green plaid pants, and black boots. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920250-Z70BAH8KS2917V7X1X2F/IMG_5430.jpg Photography Woman with curly hair wearing a beige hat, patterned blouse, ripped jeans, and a tan coat, standing against a dark wooden background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920171-J80FYPQ4IN0PVDYQ4TI4/IMG_2943.jpg Photography A woman with dark hair and a nose piercing stands in a field of tall, dry grass, smiling gently at the camera. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920206-LAOIX8P1DT492IFBDSBI/IMG_3061.jpg Photography Portrait of a woman with long dark hair, wearing a white top, outdoors during sunset with soft lighting and blurred trees in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920183-S7Z6O6JZLEFSTPVLZYUR/Portfolio-PORTRAIT-35.jpg Photography A smiling woman with short blonde hair wearing a black blazer and silver jewelry, standing outdoors with green palm leaves in the background. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358920218-TMTTT2MA6GEU3QFFVRYS/IMG_3708.JPG Photography A woman with long dark hair and tattoos on her left arm, smiling with eyes closed, standing outdoors in front of a rocky hillside and filled with colorful flowers, stretching her arms above her head, wearing a black dress with white speckles. https://www.theakagency.com/campaign-development daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358934551-C9AKZS0HJFX339QGTT9N/Untitled+design+%2870%29.png Campaign Development - Raised $56K for Ukraine Relief Through Crisis Messaging & Media Strategy Hope Services needed to mobilize its donor base quickly in response to the war in Ukraine—while staying grounded in its core values and voice. I led campaign messaging, email communications, web copy, and press events. I ghostwrote a CEO letter which was pitched to local media, securing coverage from NBC Bay Area, The Mercury News, and MSN. Every asset emphasized Hope’s mission of inclusion and community solidarity. Result: The campaign raised $56,000+ in emergency relief (split between two disability services in Ukraine), expanded reach via earned media, and reinforced Hope’s identity as a responsive and compassionate leader. Skills: Crisis Communications, Media Relations, Fundraising, Ghostwriting https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358934554-8YKKK947C57M4BUXZ77Y/Screenshot+2025-06-02+at+3.28.18%E2%80%AFPM.png Campaign Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358934557-CZ2TIAYB1WHIK5V8DUJR/Untitled+design+%2858%29.png Campaign Development - Earned 11K Organic Impressions with Empowerment-Focused Disability Pride Campaign Hope Services needed a fresh, dignity-centered campaign to elevate client voices during Disability Pride Month—and increase organic engagement without a paid budget. I conceived and launched the “I AM...#MoreThanMyDisability” campaign, developing the theme, message framework, and supporting blog and social content. The series of posts each featured a square tile with an “I AM…” statement from each subject, paired with captions that solely featured the individual’s quote, story, or statement and nothing more. The project put identity-first storytelling and participant empowerment front and center during the most relevant awareness month of the year for the disability services nonprofit. Result: 11,000+ organic impressions on Facebook alone Campaign distributed across web, email, and social Elevated visibility, sparked conversation, and strengthened brand voice around inclusion. Skills: Messaging Architecture, Campaign Strategy, Organic Social Growth, Copywriting https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358934560-M5ZVD5AYGIV1Z7OMIQ20/Untitled+design+%2859%29.png Campaign Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358934563-8P1JALPO9IZV6E497RTU/Untitled+design+%2862%29.png Campaign Development - Drove $128K in Sales and 2.4M Impressions for Hope’s Signature Benefit Concert Hope’s annual benefit concert needed to drive large-scale ticket sales through a full-funnel campaign spanning paid media, organic strategy, and brand partnerships. I played a crucial role in the strategic development, execution and management of the event’s multichannel marketing strategy, combining Meta Ads, Instagram Collabs, and media partnerships to expand reach and engagement. I liaised with media sponsors, integrated partner amplification with artists like Kool & the Gang, and helped push creative that performed across all platforms. Result: 2.4M+ impressions from paid Meta Ads 400K+ unique visitors to concert landing page and ticket portal $128,000+ in ticket revenue CPC reduced 46% YoY (from $0.24 to $0.13) 22 print ads placed across regional publications 209 TV PSAs aired in partnership with local broadcasters Media exposure through NBC Bay Area, San Francisco Chronicle, Silicon Valley Business Journal, and more Skills: Partner Marketing, Event Campaigns, Paid Social, Brand Collab Strategy https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358934566-OQPTK5M8VQLQ4MPR4QPB/Untitled+design+%2861%29.png Campaign Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358934569-2QA06UFLIZMHOTDBYBZY/Untitled+design+%2846%29.png Campaign Development - Drove National Visibility & Book Sales in Philanthropic Memoir Launch Hope Services needed to amplify the release of Limp Forward, a memoir by Apple executive Libo Meyers, in a way that honored Libo’s personal story, elevated visibility, and authentically tied the book’s themes of perseverance and disability advocacy back to Hope’s mission—all while encouraging philanthropic support through book sales. I developed the full messaging architecture and multichannel campaign strategy to support the launch, crafting content that bridged the memoir’s narrative with Hope’s impact. I produced graphics, wrote and distributed email announcements, website features, Meta ad campaigns, and organic social content that emphasized Libo’s lived experience, her leadership journey, and the decision to donate book proceeds back to Hope. All messaging was strategically framed to connect with donors, staff, and broader community members during AAPI Heritage Month, positioning the book as both a personal triumph and a philanthropic opportunity. Result: The campaign drove strong early book sales, brought national visibility to both the author and Hope Services through a featured article in Forbes, and strengthened the organization’s credibility as a thought leader in inclusion and disability empowerment. Skills: Book Launch Strategy, Cause Marketing, Partnership Marketing https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358934572-WSAY19HSRF6WQMXCWMH5/Untitled+design+%2844%29.png Campaign Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358934575-I0XQNRD1S0V2UEFUWS5M/Untitled+design+%2845%29.png Campaign Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theakagency.com/mailer-letter daily 0.75 2026-03-11 https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358935795-E0WS9QW1MDLNE1JL0D60/Screenshot+2025-06-02+at+2.00.43%E2%80%AFPM.png https://www.theakagency.com/services daily 0.75 2026-03-11 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Services https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358915676-3L3LR0483OJ5FYW9B16B/Blue+Yellow+Minimalist+Graphic+Designer+Circle+Label+%284%29.png Services https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358915680-MAQ13RGTFU722PF5G4SI/Blue+Yellow+Minimalist+Graphic+Designer+Circle+Label+%285%29.png Services https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358915683-IU7KE8L0DVLIM182ZD67/Blue+Yellow+Minimalist+Graphic+Designer+Circle+Label+%286%29.png Services https://images.squarespace-cdn.com/content/v1/68545b7f2a51932a00cc0af1/1750358915686-18Z43KFGP7UYH0R0FIKF/Blue+Yellow+Minimalist+Graphic+Designer+Circle+Label+%287%29.png Services 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